The New Heineken Commercial is. . .

a little too close to the Dos Equis "Most Interesting Man in the World" commercials for me to think they are not inspired by that particular advertising campaign. Slash ripping it off.

Here are a bunch of the Dos Equis ones. And the first one here is the new Heineken one with Maurice. Go watch those, and then come back for the discussion. Also, you may have to sign in to watch some of them because they are about alcohol or some such baloney. Come on, Youtube. I could probably find naked people in a shorter time that it takes me to write this sentence, but you're going to censor my booze commercial watching? That seems ridiculous.

Also, don't you feel blessed that you get 2 posts in one day? You should. This is a rare occasion that will be celebrated by. . . I don't know, something with beer perhaps.

Ok, you've watched both? Let's look at the similarities.

Both characters are older gentlemen who are clearly quite popular with the ladies. The Dos Equis guy (does he have a name? I don't think he does. I am going to call him Carlos for the rest of this post) is some white guy pretending to be something else, possibly Hispanic, while Maurice is a black guy who is being a black guy. Obviously both commercials are going for minority appeal. Carlos has two different types of commercials: ones where he is described by a voiceover and ones where he offers advice on a specific topic. Maurice only has one commercial that I've seen; he recommends Peter Cetera to some nerdstrom (1 point for getting the reference) as a good way to pick up chicks. So advice comes from both of these guys. This is another major similarity. There's probably something else, but I just don't feel like writing any more. The point is that Heineken ripped off Dos Equis, and people need to know that!

Although, to be fair, Dos Equis clearly ripped off the "Most Interesting Man in the World" idea from those Chuck Norris things that go around all the time. So apparently everyone is a crook. Maurice is a ripoff of Carlos, who is a ripoff of Chuck Norris. It's like American Dad is a ripoff of Peter Griffin, who is a ripoff of Homer. And any book I write will probably end up being a ripoff of something else. Making up new things is hard. Except for the Cupcake Saga. The only thing ripped off there is Nanerpus. I think I originally had a point here.

Did you know? Chuck Norris is so tough, there's no chin under his beard; there is only another fist.

-Jon